Goodnight Kiss and Scene Stealer Music
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Daily Updates -- Mar. 15 - Apr. 20, 2002
The TRUTH About BARCODES
I see many places that offer one a "personal
barcode" for a small amount of money (which is
illegal, by the way); or often a CD manufacturing company
will offer an artist a "barcode with your OWN name"
as part of the deal. Let's talk about the ACTUAL
barcode number, all right?
Q. Why do I need one?
THE TRUTH ABOUT BARCODES (continued)
Q. What does the barcode actually SAY?
A. Sample of a barcode: 09789703563764
FOUR basic things:
1. The country identifier.
2. The COMPANY identifier (the name of the entity who purchased the barcode DIRECTLY FROM THE UCC.)
3. The specific PRODUCT number.
4. The verifier number.
In other words, the first number(s) identify the country the product is from -- in this case, the US.
The second set of numbers "say" GOODNIGHT KISS PUBLISHING.
The next set "say" MUSIC HORROR STORIES.
The next number(s) are the ones, when put to a UCC formula, show that the barcode is not "made-up" -- or consist of random numbers.
Q. So? How does that affect my CD I'm having made at my local CD Disk Maker/Replicator? They are giving me MY OWN BARCODE FREE.
A. Well, yes and no, actually. The second number will identify the Disk-Replicator/Manufacturing company. Only the next to the last set will refer to you or your CD. In other words, you will bear the name of the manufacturing company, unless you provide that manufacturer with your OWN barcode, issued directly to you from the UCC.
Your "free" Disk Replicator company-assigned barcodes will read like this:
US- Bob's Disk Replicator Company- Dan's First Album- number verified.
You think you are getting:
US- Dan's Record Company (or Dan Smith)- Dan's First Album- number verified.
If you don't believe me, pin them down specifically. Then ask for it in writing.
Only a number issued to Goodnight Kiss FROM the UCC will reflect the product to be :
US - Goodnight Kiss Publications - Music Horror Stories - number verified.
It's true that you can't verify what a
barcode says by looking at it - but a scanner does identify it,
when it reads it.
Q. OK, Janet, get real -- I need a barcode, I have a GREAT CD, and I don't want to be associated with certain music replicators when people scan the code, and I don't have ANOTHER $350.00 per year to invest in this CD -- is there ANYthing else I can do?
A. This is kind of a backwards way to get a "record deal," when in fact, it's more of a "distribution" deal -- but it is possible (especially if you have a completed, with art and licensing, HONESTLY-COMPETITIVE-IN-ITS-OWN-FIELD CD that YOU had already planned to distribute at regional record stores and gigs). Go to a small, Indy label that you RESPECT, and that your music is appropriate for. Don't be desperate. Choose a company you WANT to be associated with.
Call the President of the label and see if you can strike a deal with them. They will be out very little, if you come to them with finished product they actually like. You will both benefit from cross publicity, so have some great promo plans in the works.
You can make a deal for "whatever" per sale of the CD to be on their label, if YOU handle everything else about your record (wherehousing, shipping, promo, live appearances, radio station interviews and giveaways -- all the things a label usually does that costs them lots of dollars).
You might stumble onto a mid-size label with actual physical distribution, where they might order "X" number of CDs directly from you, though one rarely makes much money the first time out in this arrangement. Again, it's more of a distribution deal than a true record deal, but it might work for both you and the label.
You might create or discover a lease situation, where the label leases the CD from you for "X" amount of years, you serve as the physical shipper (sending disks to whomever the label asks you to, in a timely fashion). Or perhaps you would advance them the disks, or ship direct to them upon their request.
You work it out. What are you giving -- what are you getting? What can you offer (besides a Great CD, in at least YOUR opinon) that would entice them to associate with YOU?
The hard part is finding a small enough label to take you, but a large enough label to make sure you at least get some visibility, if not some sales (or, as with our company, hopefully USES and sales).
Bear in mind, you originally only wanted a barcode that didn't read "Po-Dunk Records" -- now we are trying to incorporate record deals! But, this IS a possible way to go. Then, at least when the barcode reads: "US- Cool Records- Dan Smith's Album- verified number" you feel good about it!
As ALWAYS, this is NOT legal advice -- but
rather my own opinion of what I might choose to do. Always
consult your attorney, and maybe your doctor, before you try my
tips at home ...
(C) 2002, no reprints without written permission.
Goodnight Kiss Music (BMI)
Scene Stealer Music (ASCAP)
"How am I writing? Call (808) 331-0707"
for NEW Goodnight Kiss Visitors:
1. Many of you want to know what we look for and invest in, in the way of material. If you really want to know, get one of our And To All A Goodnight CDs or a copy of our MUSIC HORROR STORIES book -- those are samples of current projects that we funded and pay royalties on. Almost all of the artists and writers were found through our free contests or our online newsletter.
When we are looking, and what we are specifically looking for, can change in a phone call. The industry calls us for something, and we put the call out, if we do not have it in our catalogue. That's why we have the email newsletter.
Please understand that we are not a review service for artists and songwriters -- we run a business in the area of music (publishing and production), and we are only interested in what we actually think we can place quickly or create retail product from. We do not review outside material that we have not asked for.
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