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( BW)(TX-PLAYAPP) PlayApp Working with Independent Record Labels to Develop and Sell Music & Book PlayApps

DALLAS--(BUSINESS WIRE)--Dec. 20, 2001--PlayApp, LLC, Internet distributor of protected PlayApps, in the form of digital books, music, videos, games, business apps, and streaming channels, announced today that they are working with independent record labels Goodnight Kiss Music and (online division of peermusic) to develop and sell protected multi-media music and book PlayApps.

    "Consumers want quality, feature-rich digital products that are portable and collectable, similar to DVDs, which are in hot demand today. PlayApps fill this need, and it's absolutely essential that music, book, and video publishers have access to this technology to make a successful, profitable transition to the wild west digital environment of the Internet. Replacing physical products like CDs, DVDs, books, etc. with portable digital files requires revolutionary technology, not simply more mass-consumer subscriptions and ad-based media. What consumers want, are digital products they can collect, just like what they're doing with MP3 music and DivX video files," says John Willsey, inventor of PlayApps and PlayApp Keys.

    PlayApps are single file, multi-media programs that are protected with a single, keychain-sized USB hardware key (PlayApp Key) that is purchased by or provided to consumers. PlayApps are portable, collectable and can be stored on any digital storage device or disk connected to a PC. They're open-format, which means they can be programmed to handle any type of current or future codecs, these include proprietary or non-proprietary audio and visual formats. PlayApps can be sold as file downloads or on CD, DVD, etc. disks in retail stores or mail order. They can be developed for the Windows, Linux, and Mac operating systems, although only Windows is being developed for at this time.

    In the future, one innovative feature that could be added to purchased PlayApps is the ability to extract content (i.e. songs as MP3 or Ogg Vorbis files, stories as RTF files, etc.), for use on handheld PCs, MP3 players, etc. Another feature could connect users to a publishers website and retrieve the latest news or fan info on an artist, or interact live with other fans.
    The first PlayApp to come from these new independent record label working relationships is the "And To All A Goodnight" combination music/book Christmas PlayApp from Goodnight Kiss Music. It contains twelve 192kbps encrypted MP3 song files and a bonus, Charles Dickens story "A Christmas Carol". When played, each song has a different Christmas picture automatically shown. Also included are the lyrics to all the songs and links to Goodnight Kiss Records for those interested in other products they have.

    "We are thrilled to have access to an enhanced and encoded way to present our music online," says Goodnight Kiss owner, Janet Fisher. "It is almost impossible to find the protected platform PlayApps brings to the marriage of the traditional music world and the future of music Internet."

    The first PlayApps from will contain music from composer-keyboardist Michael Hoppe ( Hoppe, whose recordings have garnered high praise from critics and fans alike, composes exceptionally melodic and evocative works. His music has been featured in numerous shows ranging from "The Sopranos" to Oprah Winfrey. Initially combining scenic pictures and eventually videos with Hoppe's music, these PlayApps will offer an additional visual sensation and interactivity consumers will enjoy.

    "It is most exciting to see PlayApp visualize my music in this manner. Such treatment can only enhance music and benefit the customer," says Michael Hoppe.

    " is always looking for innovative opportunities to distribute and promote its catalog," says Jonathan Kehl, Vice President at, "and I am impressed with PlayApp's unique technology, which provides our artists and content partners with the secure distribution that we desire while offering the consumer a simple, convenient listening experience."

    With the introduction of PlayApps, a complete solution now exists for artists, publishers, consumers, and retailers. Artists and publishers get the security they insist on, consumers get the ease of use and portability they've been demanding, and retailers get digital products they can sell through stores, mail order, or file downloads.

    About PlayApp, LLC

    Founded in 1999 and based in Dallas, TX, PlayApp has patented the dynamic and powerful USKey Protection Process for easy to use plug and play protection of all digital media, anytime, anywhere. More information can be found at PlayApp, LLC, 5521 Greenville, Suite 104-722, Dallas, TX 75206

    About Goodnight Kiss Music

    Goodnight Kiss Music (BMI) was founded in 1986 in Hollywood, California. Along with sister company, Scene Stealer Music (ASCAP), as Music Publishers, they are dedicated to supplying the Entertainment Industries with perfect material for any musical need. The Goodnight Kiss Records label produces special-interest music products, such as genre-specific CDs and collectible music packages. More information can be found at Goodnight Kiss Music (BMI) & Scene Stealer Music (ASCAP), 10153 1/2 Riverside Dr. No. 239, Toluca Lake, CA 91602

    About was the first international company to offer digital downloads on the Internet. As the online division of peermusic, the world's largest independent music publisher, Digitalpressure has a global network of 33 offices in 27 countries, which provides them with access to and expansive knowledge about the international music market. More information can be found at, 5358 Melrose, Suite 400, Hollywood, CA 90038

All product or service names are the properties of their respective owners.
(C) 2001 PlayApp/Business Wire

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